SOCIAL BUDDY LAUNCHES SERVICE TO GROW INSTAGRAM FOLLOWERS

Social Buddy, a Philadelphia based social media marketing agency, this week launched a powerful growth and engagement service for Instagram accounts. The new service helps Instagram business accounts target people in their niche and engage with them on the popular platform.

“The service helps brands of all sizes with engagement, targeted follower growth and increased exposure online,” says Ray Sheehan, founding partner at Social Buddy.

Even though Social Buddy launched this week, they have been testing their service over the last few months with a group of 100 clients. “The results have been tremendous,” says Sheehan.

The Social Buddy Instagram service has a low cost starting at $7 per week, up to $15. They provide email and phone support as well. The service works for all types of businesses, professionals and personal brands looking to acquire an edge on Instagram.

Instagram has doubled its user base, to 800 million monthly actives in two years, fueled by new features such as stories, shoppable photos, explore pages and many more new features. There are over 1 million businesses using the Instagram platform.

About Social Buddy

Social Buddy is a social media marketing and growth agency dedicated to helping clients grow their social media followers and engagement on the most popular platforms. Currently serving over 100 clients and growing each month. In mid 2018 Social Buddy will launch content creation and marketing services to extend their offering beyond the growth platform.

Social Buddy

211 N 13th St # 800

Philadelphia, PA 19107

267.341.9236

Philadelphia Printing Company Offers Eagles Fans Free Signage

A Philadelphia printing company is using its printing presses literally — and its Eagles spirit — to rev up fans before the big game. “It’s our time now,” said Barbara Gibbs. That’s the feeling Eagles fans are soaring on, ready to take on the New England Patriots at the Super Bowl. “Oh, it’s very exciting! It’s been a long time coming and we’re going to win,” Gibbs added.

Fueling the excitement even further is free team spirit! “I would say a few hundred a day we’re giving out,” said Christine Ramos, owner of M3 Printing. Ramos says the hometown copy shop decided to do something special for Eagles fans by giving away free posters that say “Fly Eagles Fly.” “We’re super excited,” Ramos said. “My entire family is excited. This is a big deal! The Super Bowl party is going to be humongous at the house.” It seems being the underdog can even cause former Pats fans to change their allegiance!

“I’m just excited to see the Eagles go head to head with the Patriots. They’ve won a lot of Super Bowls and I think it’s time for the Eagles to get a chance,” said Alex Nordquist of Northern Liberties. Nordquist grew up in Boston. While her entire family roots for the Patriots, she says she’ll be rooting for the Birds.”I don’t think I’m going to get too disowned,” she joked.

To pick up a free poster, call M3 Printing at 215-463-6348.

M3 Printing

440 Brown St Philadelphia, PA 19123

https://store.m3printing.com

215-463-6348

IT RECRUITING: TOP TRENDS IN 2018

IT Recruiting: Top Trends in 2018

Technology continues to evolve at a rapid rate. And because of that, NYC IT recruiting needs of employers has changed greatly in recent years. That trend will continue in 2018.

In 2018, the hot trends that will make a technological impact – and create demand for skilled IT professionals – will revolve around cybersecurity, anything cloud-based/virtual environment, and blockchain.

Here’s a closer look why:

Cybersecurity: Security threats are everywhere. Because of this, companies want to ensure their company is secure from potential threats that can damage their reputation or shut down operations. Therefore, the demand for skilled cybersecurity workers will continue to grow.

Anything cloud based/virtual environment: It’s the future because of flexibility, disaster recovery capabilities, security, and cost effectiveness. This technology is evolving – fast.

Blockchain: According to the Harvard Business Review, “the technology at the heart of bitcoin and other virtual currencies, blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. With blockchain…imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision. In this world every agreement, every process, every task, and every payment would have a digital record and signature that could be identified, validated, stored, and shared.” This is creating a whole new need for skilled IT workers – and it’s only at the cusp of growth.

 

What are the in-demand and hard-to-fill IT jobs of 2018 that employers will need to staff? Check out this list:

  • Cloud-based roles: AWS (Amazon Web Services) and Azure.
  • Cybersecurity roles:
    • Security Engineers (Infrastructure / Application)
    • Chief Information Security Officer – CISO: There is a New York State Regulation that is making it mandatory for some employers to have a CISO. The regulations apply to any entity or organization “operating under or required to operate under a license, registration, charter, certificate, permit, accreditation or similar authorization” under New York (United States) banking law, insurance law, or financial services laws.
  • Mobile Developers (IOS or Android)
  • Programmers: JavaScript and Python
  • Data Scientists / Machine Learning
  • Health Care / Medical Technology: Artificial Intelligence in healthcare and medicine could organize patient routes or treatment plans better, and provide physicians with all the info they need to make a good decision.
  • Virtual Finance space: Blockchain and Bitcoin and other virtual currencies are driving demand.

Without the right staffing partner in place, it can be difficult – and costly – to fill these roles. Not costly from a salary standpoint – but costly from a business development, revenue, and growth standpoint. If jobs aren’t filled, new – and sometimes existing business – can’t be completed. Growth stalls. Clients move to a competitor, and your business falls behind in the marketplace. That’s costly.

The solution? Partner with a staffing firm who has a nationwide pipeline to top IT talent. Partnering will ensure you’re working with NYC recruiters who understand the IT recruiting challenges today’s employers face – including these trends that are sure to make an impact in 2018.

 

Atlantic Group
19 West 34th Street, Suite 806, New York, NY 10001
Direct: 212.271.1582 | Email: mfeldman@atlantic-grp.com

New Year, New You, New JUJAMA App!

Nah…It doesn’t rhyme or have alliteration going for it, but it sure is exciting! While there’s been a lot going on in the event app industry, with Apple’s guideline changes and the new “container” app model picking up steam, JUJAMA decided now is the time to release Version 4.0 of our app — including a complete redesign of our user experience to make our features even more attendee-friendly.  And, what’s a redesign without some exciting new features and tools?

One of the biggest questions we hear from our clients is, “how do we better engage our attendees?” Our fresh, new dashboard option with engagement cards brings the information directly to the attendees — no searching necessary.

When a user lands on the social feed, they’re presented with a series of cards holding useful information — a conference admin announcement, a message from a potential business partner, an important meeting invitation to respond to, etc. Better yet, an attendee can tend to these requests right from the card, keeping them on-task and engaged!

And, let’s face it, another critical component of event apps is sponsor exposure. Between push notifications, splash screens, and banners, JUJAMA has your sponsor covered. Now, add in Sponsored Posts on the dashboard, and your sponsor is sure to get the attention they want!

Looking for more? Try our new advanced API integrations, enhanced mobile event app options, gaming strategies for user engagement, or matchmaking for more powerful networking app for events. This is one you’ve got to see. Give JUJAMA a call today to see everything we can offer your event.

Viva Version 4.0!

JUJAMA, Inc.

Phone: 570.209.7670

Email: info@jujama.com

HOW CAN YOU ACCOMMODATE MILLENNIALS IN THE WORKPLACE?

For Starters

Millennials want more flexibility. They have no desire to be stuck at a desk with a manager constantly looking over their shoulder, and they don’t necessarily want to be working nine to five, said the report. They’re more comfortable with technology than previous generations, which means they’re also well aware of the benefits that technology can offer them, such as working from virtually anywhere.

For many people, working from home – or Starbucks, or their local library, or their kid’s soccer game – is more conducive to productivity than the traditional office environment. If they can get their work done without having to worry about the stress and expense of commuting, they see no reason to come into the office five days a week.

Paid time off is another factor Millennial candidates tend to weigh more heavily than previous generations, according to the Jobplex report. While the traditional model is to work one’s way up toward earning more PTO, many Millennials would rather not wait months or years before they get two weeks of paid vacation, and they’re averse to buying vacation time from their employer.

This is especially true since most Millennials tend to leave their jobs before they have earned extra PTO. Although it is common for working mothers to seek greater job flexibility at a Philadelphia staffing agency, Millennial dads are increasingly making the same demands with NYC recruiters. Family life is converging with both men and women taking on more equal parenting roles, the report said. The traditional paradigm of the woman staying home or making concessions around her career is seldom the case anymore.

That means companies that are less accommodating of parents who need flexible hours or time off to take care of their kids stand to lose both male and female employees. Smart companies provide training programs during and after maternity/ paternity leave to keep parents informed about changes at work and what is underway so that they are up to speed when they return, the report added. Some new parents might also want to keep working for their employer but move to a different department where they won’t have to travel as much or work long hours.

Instead of asking employers to consider work-life balance, the author pointed out, Millennials are more concerned with work-life integration. They know that technology can help them bring the office home and vice versa. They also want to be working assisting on projects that align with their personal values. For example, companies that allow employees to take PTO to volunteer and do charity work are very popular among Millennials.

Money is Not Enough

And when it comes to what they can do for their workers, employers should consider offering more than just a paycheck, which tends to mean less to Millennials than other aspects of their job, said the report. Businesses would be better served if they focused on creating a constructive, collaborative environment in which employees can contribute meaningfully and are made to feel like a valued member of the team.

“This generation is one that, in many ways, wants it all,” said Ms. Reynolds. “They want the satisfaction derived from meaningful work and relationships in the work environment AND they want to be compensated commensurate with their contributions.”

When Millennial workers do depart from a company, managers should understand that it’s usually nothing personal. “Because Millennials are not as loyal to the companies for which they work, they’re also not necessarily leaving with a negative attitude,” said Ms. Basem. “I’ve worked with managers who thought that if an employee left, that employee was being disloyal and they might be quick to write them off. And I think a Millennial manager today knows the relationship is going to wax and wane over time.”

A New Definition

As in other aspects of life, Millennials are changing expectations and creating a cultural shift as to what constitutes a good employee, the report said. Rather than defining an employee by the hours they work, it offered, Millennials are more interested in the specific contributions workers make to their company. It is not just the amount of work they get done, but how they go about doing their work, the kind of work they do, and the new and innovative ideas they offer.

“Every company and industry will require slightly different amenities,” said Ms. Reynolds. “I believe that an increase in access to the right technology would be at the top of the list, including conferencing systems where teams of people can work virtually to develop products, concepts, frame work flow and ultimately achieve goals set by management.”

Companies like Google, Facebook, Evernote, Best Buy and Bain & Company are famous for successfully recruiting and retaining Millennial talent by offering free food, competitive vacation/ PTO and maternity/ paternity leave, among other incentives, said the report. Millennials often look for amenities like on-site gyms, it continued. In the technology space, they tend to like the idea of free food and meals. Depending on the sector, some companies have margarita machines and other compelling additions to the office.

But for Millennials, work goes beyond simply getting freebies. “It’s about creating the space where people come together and get to know each other, as opposed to just being thought of as workers, working at their desk around a certain project,” said Ms. Basem. “I can tell you the ping pong tables are well used in every location we have.”

Original Article: https://huntscanlon.com/accommodate-millennials-workplace-demographics-shift/

Tech News: JUJAMA INC. to Introduce Universal App – Apple Guidelines Update

There has been a lot said and written about Apple recently changing their app submission guidelines regarding apps that have similar functionality or those that are based off similar code. (Guidelines 4.2.6 and 4.3) This change has impacted (or will shortly) many different app vendors that specialize in white label apps, verticals, or app generation.

Apple is now requiring that app providers who produce event/conferencing apps create a single app to house all events (which they refer to as a “container app”). The only exception to this is apps that are completely built from the ground up for each event and whose feature set represents a significant deviation from the standard feature set. (The same policy changes are also applying to other categories of white labeled apps and other verticals.)

JUJAMA has discussed these changes with Apple Representatives over the last few months and we are implementing a “container” or universal app as required by Apple. This networking app for events will allow our customers to access events via an event code or event name lookup from a single app in the app store. Although this does have the negative effect of removing event branding at the app store level (icon, description, and name) – it does offer other benefits to our customers in that there will no longer be an app store approval process or restrictive deadlines – events will be able to go live instantly. Once the user adds the event via code or name – the app will appear to them the same as it would have originally as a standalone app. JUJAMA has completed extensive work to bring all of our highly configurable features into this new universal app. As an added bonus we are simultaneously rolling out an interface redesignFurthermore, by reducing the number of apps to be maintained – we, at JUJAMA, will be able to use that recovered time to develop new and exciting features for the app.

Please also note that many of our competitors will tell you that white labeled single conference apps will still be possible – this is true, BUT implementing this will represent a much larger cost to the customer due to increased development time. And, what is not told is the biggest danger — Apple refuses to give specific guidance on what will be rejected or accepted if submitted. So, the risk is there and there are no guarantees.

Should you have any questions on the new JUJAMA conference event app, please contact us at support@jujama.com.

Original Source: http://www.jujama.com/universal-app/

The Importance of SEO for Small Businesses

More and more companies are becoming aware of the need for SEO but still too few are developing real strategies. SEO is for everyone: businesses, entrepreneurs, freelancers, etc … Whatever the activity and the size of your structure, it is impossible for you to ignore such services. A blind site is a site that does not live.

When should we start thinking about SEO? As far upstream as possible. An SEO strategy will make sense of your website and especially make relevant all of your actions. It is therefore to integrate from the start of the project and to continue throughout its duration.

When creating your website : to establish the architecture and navigation patterns across pages, the internal structure of your pages, to write and optimize your content, to optimize all internal factors …;

  • Before uploading : to ensure that no factor will block the indexing of your pages;
  • After uploading : to check the correct indexation of your pages, the positioning of the latter within the results of engines, to identify KPIs (key performance indicators), to establish your audience monitoring reports, to adjust your actions according to the collected data … and this throughout the life of your website.

Why optimize your site for SEO?

At this point in the article, you should definitely think that SEO is a SEO or advertising technique like so many others, but think again. Opt for SEO is choosing a sustainable strategy, free, offering many benefits.

Optimize your site for SEO is free

First you want to check and see if your website is in fact optimized. Try using this free SEO score analysis tool to see how optimized your webpage is. Unlike many other advertising systems, SEO is free (depending on the needs of your business). For small businesses and some SMEs with reduced needs, building, setting up and monitoring the evolution of your SEO strategy can be done only through free tools.

To answer more important needs, solutions propose to collect different types of data (positioning, choice of the keywords, analysis of the incoming links, …). This is the case of SEObserver , which offers a first solution from $100 / month.

Opt for a sustainable strategy

As we told you at the beginning of the article, more than 200 criteria can be worked on to optimize your pages. Natural referencing is therefore a long-term job. But its effectiveness is sustainable, which makes it its main advantage. Understand that optimizations own and centered on the needs of your users will only be beneficial for the positioning of your site, in the absence of any other questionable technique. Its effectiveness is not limited in time and your actions will help improve your authority, and therefore your reputation.

Concrete benefits for your company

Optimizing your site for search engines is of unparalleled importance. Here’s what your business can gain:

Boost your visibility among engine results

If your page answers a specific need, it is optimized for this need and that its potential search volume is sufficient (data collected with Keyword Planner ), your visibility will be ensured. But never forget this rule: optimizing a page is not a definitive action . Keep in mind that your competitors also work continuously to improve their positioning!

Generate qualified traffic

If your page meets the expectations of your customers, there is a good chance that they stay longer on your site, visit more pages and benefit from your products / services. Some will go even further by recommending your content.

Improve your conversion rate

An SEO strategy also includes thinking about the conversion scheme of your pages. An optimized page is a page whose actions to perform are easily identifiable and affording. Many optimizations can indeed be made on your calls to action .

Increase your ROI and your turnover

A site that converts is a site that generates revenue. The more optimized your pages are, the better they will be and the better your return on investment will be.

5 ways to improve local search results on google maps

local search

5 ways to improve local search results on google maps

When you own a business that targets a particular locality, it becomes very important to ensure the content is directed to that particular audience. You will only achieve this if your company website is easily found on local searches by the target audience on google maps. This will automatically make your online business more visible.

Therefore, it is a good practice to ensure that people easily get results about your business on google maps whenever they search for your services, or else customers will go for your competitor’s service or product.

The following are 5 best ways to improve your local search results on google maps.

1. Use local search terms

You should know the expectation of your target audience. Take into account what they want and how it should presented. This will enable you know the local terms that are identified within that locality, hence when searched, they can easily identify the particular location of your company.

The search content must include the town or city where your business is located.

2. Use local content

This works by identifying how successful local business organization are found on google maps. Identify their strengths and adopt them, then improve on their search weaknesses.

Always try and use the keywords in your content that designate the location of your place.

3. Designate your website to include mobile users

Nowadays, many people are using mobile devices for searches. Websites set up to accommodate mobile devices through responsive design, have an added advantages to be easily found on search engines. They can easily be found by the great population of online mobile users.

4. Ensure a quality company profile

The way you present information about your company says a lot about it. The address, location information and phone number are very key to business being easily found on google maps. If there is any distinct physical feature close to that vicinity, it should also be included on the company profile. this can be mountains, special building and other important features.  Make sure there are plenty of photos added to your Google My Business page.

5. Capitalize on social media

Having your website connected and listed on social media is a must.  When customers or visitors have the ability to share and like, this also improves your search-ability. When people from a particular location, share, like and search your content, search engines are able to send signals on your location. This consequently increases the chances of your business being easily found on google maps.

When all this search optimization techniques are followed well, you will be easily found on not only google maps, but also other big search engines.