Search Marketing

5 ways to improve local search results on google maps

By May 13, 2017 No Comments
local search

5 ways to improve local search results on google maps

When you own a business that targets a particular locality, it becomes very important to ensure the content is directed to that particular audience. You will only achieve this if your company website is easily found on local searches by the target audience on google maps. This will automatically make your online business more visible.

Therefore, it is a good practice to ensure that people easily get results about your business on google maps whenever they search for your services, or else customers will go for your competitor’s service or product.

The following are 5 best ways to improve your local search results on google maps.

1. Use local search terms

You should know the expectation of your target audience. Take into account what they want and how it should presented. This will enable you know the local terms that are identified within that locality, hence when searched, they can easily identify the particular location of your company.

The search content must include the town or city where your business is located.

2. Use local content

This works by identifying how successful local business organization are found on google maps. Identify their strengths and adopt them, then improve on their search weaknesses.

Always try and use the keywords in your content that designate the location of your place.

3. Designate your website to include mobile users

Nowadays, many people are using mobile devices for searches. Websites set up to accommodate mobile devices through responsive design, have an added advantages to be easily found on search engines. They can easily be found by the great population of online mobile users.

4. Ensure a quality company profile

The way you present information about your company says a lot about it. The address, location information and phone number are very key to business being easily found on google maps. If there is any distinct physical feature close to that vicinity, it should also be included on the company profile. this can be mountains, special building and other important features.  Make sure there are plenty of photos added to your Google My Business page.

5. Capitalize on social media

Having your website connected and listed on social media is a must.  When customers or visitors have the ability to share and like, this also improves your search-ability. When people from a particular location, share, like and search your content, search engines are able to send signals on your location. This consequently increases the chances of your business being easily found on google maps.

When all this search optimization techniques are followed well, you will be easily found on not only google maps, but also other big search engines.