MarketingSearch Marketing

The Importance of SEO for Small Businesses

By December 22, 2017 No Comments

More and more companies are becoming aware of the need for SEO but still too few are developing real strategies. SEO is for everyone: businesses, entrepreneurs, freelancers, etc … Whatever the activity and the size of your structure, it is impossible for you to ignore such services. A blind site is a site that does not live.

When should we start thinking about SEO? As far upstream as possible. An SEO strategy will make sense of your website and especially make relevant all of your actions. It is therefore to integrate from the start of the project and to continue throughout its duration.

When creating your website : to establish the architecture and navigation patterns across pages, the internal structure of your pages, to write and optimize your content, to optimize all internal factors …;

  • Before uploading : to ensure that no factor will block the indexing of your pages;
  • After uploading : to check the correct indexation of your pages, the positioning of the latter within the results of engines, to identify KPIs (key performance indicators), to establish your audience monitoring reports, to adjust your actions according to the collected data … and this throughout the life of your website.

Why optimize your site for SEO?

At this point in the article, you should definitely think that SEO is a SEO or advertising technique like so many others, but think again. Opt for SEO is choosing a sustainable strategy, free, offering many benefits.

Optimize your site for SEO is free

First you want to check and see if your website is in fact optimized. Try using this free SEO score analysis tool to see how optimized your webpage is. Unlike many other advertising systems, SEO is free (depending on the needs of your business). For small businesses and some SMEs with reduced needs, building, setting up and monitoring the evolution of your SEO strategy can be done only through free tools.

To answer more important needs, solutions propose to collect different types of data (positioning, choice of the keywords, analysis of the incoming links, …). This is the case of SEObserver , which offers a first solution from $100 / month.

Opt for a sustainable strategy

As we told you at the beginning of the article, more than 200 criteria can be worked on to optimize your pages. Natural referencing is therefore a long-term job. But its effectiveness is sustainable, which makes it its main advantage. Understand that optimizations own and centered on the needs of your users will only be beneficial for the positioning of your site, in the absence of any other questionable technique. Its effectiveness is not limited in time and your actions will help improve your authority, and therefore your reputation.

Concrete benefits for your company

Optimizing your site for search engines is of unparalleled importance. Here’s what your business can gain:

Boost your visibility among engine results

If your page answers a specific need, it is optimized for this need and that its potential search volume is sufficient (data collected with Keyword Planner ), your visibility will be ensured. But never forget this rule: optimizing a page is not a definitive action . Keep in mind that your competitors also work continuously to improve their positioning!

Generate qualified traffic

If your page meets the expectations of your customers, there is a good chance that they stay longer on your site, visit more pages and benefit from your products / services. Some will go even further by recommending your content.

Improve your conversion rate

An SEO strategy also includes thinking about the conversion scheme of your pages. An optimized page is a page whose actions to perform are easily identifiable and affording. Many optimizations can indeed be made on your calls to action .

Increase your ROI and your turnover

A site that converts is a site that generates revenue. The more optimized your pages are, the better they will be and the better your return on investment will be.