Strategic Planning
Our approach to planning starts with your audience, their profile and their online behaviour. Then we work with you to identify (and quantify) your objectives. This leads to the formulation of your online strategy - looking at how we acquire visitors to your site and how we engage with them and activate them.
Whether you want a complete online strategy or just a content plan for your site we can provide you with planning that delivers tangible results for your business.
Our planning services are also used by advertising agencies to help on client specific projects or with new business. If you're an agency get in touch to see how we can help you develop your clients' online marketing.
Reporting & Evaluation
Key to the success of any digital marketing activity is the reporting. In fact we think that reporting is an essential part of the strategic planning process. After all if you're setting objectives for your digital marketing activity, how are you going to demonstrate delivery against these?
And it's not just about numbers but also about the impact on your bottom line. We offer a range of reporting services that provide genuine insight into how well your online spend is performing.
Our approach covers all aspects of your digital communications through a range of bespoke reports and dashboards designed to get under the skin of your activity. With experience of all the leading analytics packages including Google Analytics, ClickTracks, Omniture & WebTrends, we ensure that you get meaningful measurement and insight.
Training Consultancy
Digital marketing continues to grow with more and more organisations investing in online and mobile communications. Digital can appear to be a complex and bewildering new environment not helped by a plethora of buzzwords and phrases that confuse rather than educate. We can help your teams get up to speed with a range of bespoke training courses and workshops. All our courses are aimed at marketers and avoid confusing jargon. Our aim is to help organisations understand the potential of digital marketing and the practical steps needed.
We've designed and delivered training on a full range of digital subjects including:
- - Fundamentals of digital marketing
- - An introduction to Google Analytics
- - Getting started with Google AdWords
- - Social media marketing
Search Engine Marketing
One of the most vital channels for acquiring customers if via search engines and search is integral to most internet users. Successful search marketing combines both natural search (search engine optimisation) and paid search (primarily Google Adwords).
We can provide a full range of services including:
- - Keywords analysis
- - Site audits
- - SEM Planning
- - Google Adwords campaign set-up and management
- - Reporting
Agency/Supplier Selection
Once you've chosen your strategy and want to source a supplier to build your site, create your viral campaign or online ads or book your online media, we can help with the supplier selection.
Digital marketing combines many skills - successful websites combine usability, creativity and technology. Using a robust methodology we can help you take the guesswork out of the process. This in turn helps you get the best team for the job.
